Wearing what was meant for Victor Victor colleagues and counsel, seen through a marketing lens, a buddy realized there was a greater reach.
“They designed a jacket and they sent me some.” “I wanted to make varsity jackets for my artists and people that work on my label,” Victor recalled to The Complex Sneakers Podcast in Feb. Still, his bite is brasher than his bark, leaving marks through quality output and real relationships. I saw him in New York and told him, ‘You need to do my logo.’ I went to Japan for a day just to meet with this guy.”ĭoing joint distribution deals with Republic and Def Jam, the man behind Victor Victor clearly has that dog in him as his emblem epitomizes. “NIGO did the logo,” Victor told Boardroom. The reason why? He only works with the best they just happen to be his friends. Instead, it appears premium and tasteful. Whether music or merch, never does it feel forced or over-amplified as a cash grab. Boutique allotting aligns with the wearable art Victor grew to love while bold branding doubles down on the early eras of Pharrell’s Star Trak. In the boardroom, his coordinates connect living legends like Rick Owens to shooting stars such as Lil Uzi Vert, putting his network to power through publishing deals and apparel drops.Ī post shared by Victor Victor Worldwide it remains carefully curated and done at scale. On a map, Victor’s ventures canvas Brooklyn drill to South Florida Soundcloud, opening doors to Kyto ateliers and Italian Ferrari factories. “I just didn’t know it would all be within this package.” “The next step was for me to have my own label,” Victor told Rich Kleiman on Out of Office. With his labels - both aesthetic and sonic - Victor’s aligned himself with the tastemakers of the ’00s, ’10s, and beyond.īy signing “Mo Bamba” producer 16yrold and rapid-fire rapper Ski Mask the Slump God to his imprint in their early ascent, he’s proved to have the ear to keep up with the kids and business brass to do it himself.
A collector of Enzos, Air Jordans, and KAWS collabs, he also knows the beauty of poignant portioning and the frenzied fan bases such positioning can also attain. Having worked under the likes of Jay-Z and Paul Rosenberg, Victor understands how focused branding can reach a mass audience. Knowing NIGO and being friends with Fabolous, Steven Victor carries the cache to hit heavyweights in hip-hop and fashion for features while reaching out to multi-hyphenates for both definitions of production. This time around, he’s playing more than just manager. Down with the king, even LeBron James has hopped onto the Victor Victor wave, arriving in items that match the perfunctory palette of his own investments.īrooklyn-born and Morehouse-made, the man in the Dodgers cap has hit his Jackie Robinson year where age is concerned, assembling a bullpen of hitmakers. (Photo by James Devaney/Getty Images)Īthletes like Victor Cruz and Stefon Diggs have all signed sartorial letters of intent, wearing the trademark varsity jacket in the tunnel and on the sideline. Victor Cruz attends a Brooklyn Nets-Boston Celtics game at Barclays Center of Brooklyn on April 23, 2022, in New York City.
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